I think that speaks volumes for what shoppers think about ISO 100.U.S. We are thrilled to have been chosen as the "Isolate of the Year" on four years in a row, because the voting is done by people who use these types of products.
#BROOKE ERICKSON BEFIT ISO#
ISO 100 Hydrolyzed 100% Whey Protein Isolate is clearly our flagship product. What do you consider to be your flagship products on ? We were talking about the rebranding initiative earlier, and if you look at our new rebranded labels, you'll see sections titled "Real Science and Quality" and "Dymatize Protein Ethics." Those sections explain exactly what we're talking about we want to give our athletes the confidence that when they purchase a product from Dymatize, what's listed on the label is what's in the bottle. We also think it's important that 100 percent of the protein claim per serving is derived from high-quality, pure, intact proteins we don't add amino acids to increase the stated protein content. GMP is a system for ensuring that products are consistently produced and controlled to quality standards. Then, our products go through additional testing with Informed Choice, a quality-assurance program specifically for sports nutrition.
#BROOKE ERICKSON BEFIT FREE#
We produce only in GMP (Good Manufacturing Practice) and sports-certified facilities, so our athletes can be assured that our products are validated clean, safe, and free of banned substances. We are extremely particular about the ingredients that go into our products, and we test each one for their nutritional value and efficacy. I believe that one of the most important questions someone should ask themselves when selecting a sports nutrition product is, "How do I know the product I'm choosing is legitimate, safe, and effective?" Dymatize has extensive testing protocols in place, not only during manufacturing but also after production. What does Dymatize do to make sure what's on the label matches what's in the product? As you mention, there's a perception that supplement manufacturing is just people throwing ingredients into a bottle. Physique competitor Mike Hildebrandt, one of the stars of Dymatize's "Transformed" trainer, is just one of many athletes representing the company's brand story. We think it's a big improvement, and we're excited about all of the Dymatize products getting this new, upgraded packaging. Since the new packaging has been introduced, we've been getting great feedback. It also supports our belief in being transparent about our ingredients. Science and quality play a big role in our product-development process.Ĭonsumers have told us the new packaging feels clean, athletic, and strong. We have a longstanding commitment to protecting and honoring athletes, so we want to make sure our packaging represents the clean, scientific product formulations. So, we did a lot of work to identify what our brands stand for, and we honed in on qualities like authenticity, trust, quality, cleanliness, and efficaciousness. We wanted our brands to look and feel like the superior products they are. We knew we had some of the best-quality protein products on the market, but the packaging and our message weren't really reflecting our commitment to quality and the industry as a whole. In 2015, we stepped back and took a hard look at our brand. Our fans can expect to see some great new flavors on our flagship brands this year, too. We take tremendous pride in our in-house flavors, which are developed by our food scientists. We wanted to make sure our customers could get Dymatize proteins whenever they wanted. Recently, we launched new Elite protein bars and ISO 100 Clear Protein Drinks, both of which are important protein products for our fitness audience. We also have a robust new-product development pipeline as well. We're moving into new headquarters in one of the fastest-growing neighborhoods in downtown Dallas.The neighborhood is a good reflection of our energy and our culture. We are in essence rebranding our products with new, premium packaging, starting with ISO 100, Elite 100% Whey, and Super Mass Gainer. We believe 2017 will be one of the most exciting years in our 20-plus-year history.
What's new at Dymatize that excites you the most right now?
Marc Mollere, Dymatize's general manager, is committed to protecting and honoring athletes through quality products.
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